4 Keys to Search Engine Optimization

Search Engine Optimization (SEO) can be defined as the process of designing, writing, coding (in HTML), scripting, and programming an entire website so that there is a good chance that web-page listings will appear in web search results for selected keywords.

There are several techniques or keys that must be used in order to effectively use SEO.

Content The content of your webpage is arguably the most important step to running effective SEO.
A common mistake used by business owners is to make the content too keyword loaded.
By stuffing keywords into your content, the reader will be able to tell it is unnatural and be turned off from reading the page.

It is important to know the keywords that are right for your page and accurately describe your websites purpose.

Next, it is important to utilize the proper use of heading tags, also know as h1 tags.
It is used to define the content of the page, and for proper document layout. Whether is it a Web page or a newspaper, every written article should have a proper heading. URL Your URL is essential in order to use SEO.
Ideal URLs are short and simple. Shorter is always better. Short web addresses are always top on the popularity charts because they are easy to remember, and there is a low chance of typing error.
Placing keywords in the URL is vital for your website but highlighting your brand name in the URL is equally important.
Meta Tags Meta Tags are included so that the search engines are able to list your site in their indexes more accurately.

Meta Tags provide the website ability to control how some search engines describe its web pages.
Due to the rampant abuse and manipulation of the Meta Keyword Tags by webmasters, some search engines don't support it anymore. Regardless, it is important to use an effective title and description tag. To put it simply, if you are trying to rank for the keyword "Basketball Court," you must ensure that those words are contained within both the title and the description Media Search engines do not just look at the words on your website, they also look for pictures, videos, graphics, background, etc. The media on your page increases user engagement and will make for a better website.

By following each of these keys when building your website, you will be able to effectively use Search Engine Optimization and gain higher rankings on search engine websites.